Texting out the vote: Do GOTV texts help motivate voters to the polls?

Abstract: Sister District Action Network (SDAN) and the Mississippi NAACP (MS NAACP) partnered to conduct an experiment around GOTV text messaging during the days leading up to the general election in Mississippi on November 5, 2019. The study targeted predominantly Black / African-American voters whose prior voting history indicated they would be unlikely to vote […]

Want to Help Save Democracy? Be a Poll Worker

In 2020, there is a particularly urgent need for new volunteers to step up to staff the polls so that everyone can vote safely and efficiently, and with confidence that their vote will be counted accurately. Learn more about how to become a poll worker.

Election Day is One Week Away

It’s Our Last Chance to Flip Virginia Virginia has a special place in my heart. I have family in Northern Virginia, Virginia Beach, Roanoke, and Williamsburg. I’ve spent many happy hours racing boats on the Chesapeake Bay (in my spare time, I’m a competitive sailor). I have criss-crossed the entire state, from the pony swim […]

GOTV With Our Latest Research

Sister District volunteers with Washington candidate Emily Randall

Get Out More Votes, More Effectively The temperature is dropping, the leaves are changing, and pumpkins are popping up on front porches all over the nation. You know what that means: GOTV is here! GOTV, or “get out the vote,” marks a shift in campaign focus from persuading voters to vote for specific candidates or […]

2018 GOTV Postcarding Results

A stack of postcards with hands reaching towards the word VOTE

We ran two randomized controlled trials in the Fall of 2018 to determine if receiving a handwritten postcard encouraging the target to vote increased the odds of voters turning out to vote for in the 2018 general election in Pennsylvania and Michigan, and further sought to determine if those odds differed based on the postcard message.

Get Out The Vote: Messaging For The Win

Candidate Maria Collet (left) canvassing with Sister District DC volunteers

There are lots of field tactics to turn out voters, but any industry insider will tell you that a method is only as good as your message. In this post we review current recommendations for GOTV messaging, and research-based recommendations for messaging in general.